If you would like your company to be a top competitor in today’s market then you need to start setting yourself apart from other businesses. One way to do this is by providing excellent customer service to clients. The quality of customer service is a big factor customers use to determine if they will revisit your business. If they have a bad experience, then they most likely will not be a returning customer. However, if you provide them a wonderful experience, then they will keep coming back for your services!
By going above and beyond and offering great customer service, you will be able to set yourself apart from your peers and you will continue to retain your customers.
The following are five tips that can help you revamp your customer service experience so that customers continue to choose your business over and over again:
- Offer freebies to your customers
According to Dr. Robert Cialdini’s reciprocity principle, by offering free items to your customer they will be more likely to feel indebted to you. Customers then will want to spend more time and money at your company. Businesses can provide anything from free samples of products to free, helpful worksheets that can kickoff your services.
- Start thinking like your customers
It is important that you take into consideration your prospect customer’s needs and their priorities to ensure that you are providing the best experience for them. If a customer provides you input, do your best to take it into account.
- Provide training to your employees
If you want to set your business apart from your peers, please know you can’t do this all on your own. You will have to dedicate time to training your employees on how to deliver great service to your customers. Remember if you don’t train your staff properly, then you are at risk of losing a customer for life if they have a poor experience at your business.
- Segment your customers
Make sure you are marketing your product to the correct customer.
By dividing up your customer types you will be able to offer personalization and will be more relatable as a business. For example, if you are trying to sell a sports car. You are not going to market specifically to a mother with children. It is important you have the correct data so that you understand who your customers are.
- Never tell your customers no
We have all heard the saying that customers are always right. Although this statement might not always be true, it is important to never tell customers no. The reason why is because “no” creates a communication barrier. For example, a customer may ask if you have a certain item available but unfortunately it is currently out of stock. Instead of telling the customer no, it is recommended to explain other options available to them.
By taking these tips into account, this will likely help you develop long lasting relationships with your customers. The goal for small businesses should be to increase customer loyalty so that your customers want to continue to choose your company. You should always ask yourself, how do I get my customers to choose my place of business every time?
