Most business owners wait too long to plan their exit and lose millions in the process. Discover the key to making your business irresistible to buyers, protecting your legacy, and cashing out on your terms.
#ExitPlanning #BusinessValuation #SuccessionPlanning #Entrepreneurship #BusinessLegacy #BizHelpForYou
Key Notes
- Exit planning should start 3–5 years before selling—or ideally at startup.
- Most businesses fail to sell because of poor records, owner dependency, or unrealistic value expectations.
- Business value is based on both EBITDA and risk, with 80% of that risk being internal.
- Len’s 4 Cs of business value: Structural, Customer, Social, and Human Capital.
- Delegate using the 80% rule: if someone can do it 80% as well as you, let them.
- Clean financials = higher valuation. Don’t rely on “add-backs” to justify numbers.
- Consider exit types: third-party sale (financial/strategic), family succession, employee sale (including ESOP), or shutdown.
- Don’t sell alone—consult an exit planning advisor, then a broker once you’re truly ready.
Links
Website https://greaterheightscoaching.com/
https://www.linkedin.com/in/lbruski/
https://x.com/lbruskiewitz
Offer
Len Bruskiewitz offers a free Business Valuation Calculator
It takes just 10–15 minutes to complete and see where you stand, as well as how to improve.
Meet Len
Len is a Focal Point Business Coach & Certified
An Exit Planning Advisor who works with businesses
owners to prepare their companies to transition to
a third party, family member, or their employees –
on their timeline and terms – so they can move on
to their next great adventure. Len’s clients benefit
In 2 major ways – a huge reduction in stress and a
A significant increase in the value of their
companies. Most small businesses do not have
any kind of transition plan in place and this can
lead to disastrous outcomes for everyone, the
business touches – the business owner, their
family, customers, vendors, and the community
They serve. However, having a great endgame plan
In place makes the business more enjoyable to
run and ensure the owner’s legacy.
Prior to coaching, Len helped some leading
companies who serve small business customers
(Intuit, Constant Contact, Grasshopper & Nextiva)
grow their revenue through successful partner
programs. While at Intuit, he was the business
leader who launched QuickBase – one of the
earliest SaaS solutions in the market. Len lives
outside of Boston MA and when he is not
working, he enjoys playing ice hockey and
pickleball – but not at the same time.
