Estimated reading time: 3 minutes
Table of contents
If you are spending time and money on marketing but not seeing consistent results, this conversation will change the way you think about growing your small business. In this episode, you sit down with Hank and Sharyn Yuloff to uncover what smart marketing actually looks like for small business owners who want real traction without wasting resources. Instead of chasing every new trend or platform, you will learn how to focus on strategies that align with your goals, your audience, and your budget. Hank and Sharyn share practical insights drawn from years of experience helping businesses clarify their message, strengthen their brand presence, and create marketing systems that support long-term growth. This discussion goes beyond theory and dives into how you can make intentional decisions that move your business forward. In this episode, you will learn: How to identify which marketing efforts are worth your time and which are distractions Why clarity in messaging is the foundation of effective marketing How to build a marketing strategy that fits your business stage and capacity Common mistakes small business owners make that limit their visibility and growth How to market consistently without feeling overwhelmed or scattered This episode is ideal for entrepreneurs who want to stop guessing, start marketing with purpose, and create a strategy that works for them instead of against them. If you are ready to market smarter, strengthen your brand, and grow with intention, this episode is for you. #SmallBusinessGrowth #MarketingTips #EntrepreneurLife #BusinessCoaching #ConsistentMarketing
Key Notes
• Know exactly who you are speaking to and stay consistent in your messaging
• Stop overwhelming prospects with everything you do—share one tool at a time
• Use the 12-3-1 method: 12 marketing avenues, focus on 3, execute 1 first
• Social media should build relationships before sales
• Engagement is meaningless if it does not convert
• Show what makes you unique—your personal story matters
• In-person networking creates trust faster than online alone
• Use AI carefully—great for ideas, risky for direct content usage
• Schedule marketing activity on your calendar—consistency wins
• Do not wait for perfection (logo, website, etc.) to get first clients
Links
@YuloffCreative
Offer
Free 30-minute business strategy call:
howtogettherefaster.com
Coaching information:
companymarketingplan.com
Books and additional help (via email):
yuloffcreative.com (send request for 2–3 free books)
Meet Hank and Sharyn Yuloff
Hank and Sharyn Yuloff, join us with a very unique
perspective. Hank is a 35 year marketing veteran,
with degrees in advertising, public relations and
economics. Sharyn holds a Masters in Non-Profit
management and is an online marketing and
human resources expert. Yuloff Creative
Marketing Solutions offers traditional and
technological marketing plans, working two-onyou with owners of small companies. Sharyn and
Hank Yuloff are small business coaches, authors of
8 best-selling business books, hold small business
breakthrough bootcamps several times a year and
have hosted almost 400 episodes of their podcast,
The Marketing Checklist View Cast. They focus on
Marketing, Sales, Public Speaking and Human
Resources: the four areas where most business
owners say they struggle.
