Estimated reading time: 3 minutes
You run your business with passion, but managing cash flow can sometimes feel like guesswork. In this episode, you discover how to take full control of your financial future using a simple, practical, and highly effective 13-week cash flow forecast.
You will hear from Ken LaCroix, founder of Insightful Partners, as he explains why so many entrepreneurs operate in reaction mode, what blind spots cause cash shortages, and how a rolling forecast helps you make confident decisions about growth, inventory, financing, and customer payments.
You learn what to track, how accurate your forecast really needs to be, and why the 80/20 rule is your greatest ally in planning. Ken also breaks down common financial misconceptions, the danger of over-relying on bank balances, how account terms impact working capital, and why inventory velocity can make or break profitability.
By the end of this conversation, you will have a clear understanding of how to build, maintain, and consistently improve your cash flow forecast, along with the mindset shift that turns chaos into control.
Key Notes
- A 13-week rolling forecast provides clarity while staying short enough to remain accurate.
- Forecasting is more art than science; aiming for 80% accuracy is both realistic and effective.
- Cash flow planning prevents reaction-based decision-making and exposes hidden financial risks.
- Bank balances alone do not reflect obligations, liabilities, or upcoming commitments.
- Inventory sitting too long drains cash and increases long-term financial risk.
- Velocity of cash is crucial—money that moves faster creates more profit opportunities.
- Understanding your cost of capital enables you to make informed decisions about discounts and early payments.
- Short-term financing often carries extremely high effective interest rates and hidden fees.
- Forecasting highlights customer payment habits, enabling you to identify which clients truly strengthen or strain your cash flow.
- Simple tools, like an Excel spreadsheet, are enough to create a reliable and effective cash flow system.
Links
https://www.linkedin.com/in/kenlacroix
Offer
Free 13-Week Cash Flow Forecast Template: InsightfulPartners.com
Meet Ken
Ken has been guiding businesses through rapid
growth, restructuring, mergers, and acquisitions
throughout his entire career. He focuses on
leveraging technology investments to increase
productivity, scale, and business value. He has
owned businesses, negotiated their purchase and
sale, and served as the “hired gun” for
investor/private equity-owned firms.
He has focused on the latest Fractional CFO and
Outsourced Accounting concepts for the past
decade. As a result, he understands integrating
finance, operations, and technology to drive
growth and enterprise value. Ken has been
guiding businesses through rapid growth,
restructuring, mergers, and acquisitions
throughout his entire career.
