Struggling to get noticed on YouTube? Discover how to harness the power of YouTube ads with expert insights from John Horn, CEO of Stub Group. Whether you’re new to ads or looking to optimize, this episode reveals what really works.
#YouTubeAds #DigitalMarketing #BusinessGrowth #OnlineAdvertising #GoogleAdsExpert #MarketingStrategy #StubGroup #BizHelpForYou
Key Moments
- 0:03 – Introduction: Why YouTube ads matter today
- 1:07 – Core elements of effective YouTube ads
- 2:11 – Where ads are shown: your content vs others’
- 3:05 – Targeting the right audience effectively
- 6:40 – What businesses get wrong about YouTube ads
- 10:24 – Budgeting for results: how much to spend
- 14:12 – Tracking success: conversions and engagement
- 18:05 – Optimizing creative for better results
- 21:44 – Free audit offer and how to contact John
Key Notes
- YouTube ads should match the user’s intent and place in the funnel.
- Effective creatives quickly grab attention and direct action.
- Don’t overspend—track ROI and optimize steadily.
- High-level campaigns can build long-term brand awareness.
- Testing and refining messaging is critical to long-term ad success.
Links
Website stubgroup.com
https://www.linkedin.com/in/johnjhorn1
https://www.facebook.com/StubGroup
Offer
John Horn offers a free ad account audit to help businesses improve their digital advertising strategy.
Meet John
John Horn is the CEO of StubGroup, a digital
advertising agency and Premier Google Partner,
ranked by Google in the top 1% of all Google
Partners worldwide for performance and customer
care.
