In today’s competitive market, finding the best job candidate can be harder than ever. It is possible that the reason you are
not finding the best candidates for your open positions are due to your job postings. It only takes applicants 14 seconds to decide whether to continue reading your ad or move on to the next. This is why it is imperative to create ads that inspire candidates to take action. If you have been struggling to find job seekers, it may be time to reevaluate how you are posting positions online.
LinkedIn has provided seven key ways that business owners can help make postings more noticeable and appealing to applicants.
The first step is to create a description that is straightforward. Ensure that you are using industry-standard and recognizable job titles. Your language should also be clear and direct so applicants can easily scan through your posting.
Next, provide clearly defined qualifications and responsibilities so that applicants get an accurate picture of the position. Be sure not to provide an exhaustive list of tasks as this can be intimidating to potential job seekers.
Thirdly, your positing should be transparent and indicate salary and benefits. Even if you do not carry an impressive benefit package, you can still attract candidates by discussing flexible work hours, vacation time, and more.
Your job ad should also be clear in what type of growth opportunities are available and types of meaningful projects the new hire can do. The goal in this section is to present how the applicant can grow professionally and personally by taking on this position.
Another must have detail is work flexibility. Emphasize your workplace flexibility and if candidates can work remotely.
If remote work is an option, ensure that you list expectations and the amount of time the new hire would need to work in the office.
The sixth step is showcasing your company’s culture and mission. Be sure to add your business website, success stories, and employee testimonials so candidates get a good understanding of what it is like to work for your company.
Lastly, be sure your posting has a mobile-friendly layout. A majority of job seekers review job ads while on the go. It is important your posting uses bullet points and bold text to make information easily scannable for those using mobile devices.
These seven helpful tips will surely help you find your ideal candidate and help attract more job seekers! If you have any questions on how you can optimize your job postings, be sure to contact us at 310-534-5577 or [email protected].
