Are you ready to take your business to the next level? In this episode, Inga Faison-Cavitt shares her expert strategies for unlocking growth, driving success, and navigating the challenges of entrepreneurship. Tune in for actionable insights that can transform your business! #BusinessGrowth #Entrepreneurship #SuccessTips #BusinessStrategy #UnlockGrowth #ExpertAdvice #SmallBusiness #BizHelp
Key Notes
Career Transition: Inga transitioned from a 20-year career as a mechanical engineer to becoming an authenticity strategist after being laid off before COVID-19. She shifted her focus from beauty product sales to helping women with mindset growth and authentic lead generation.
Authentic Sales Approach: Inga’s approach to sales centers on building real, human connections rather than treating clients as numbers. She prioritizes empathy, listening, and offering solutions that align with clients’ unique needs.
Target Market Focus: A common pitfall Inga highlighted is the failure to clearly define a target market. Trying to appeal to everyone dilutes messaging, while specifying who you serve attracts more aligned clients and provides clarity on where to find them.
Value Ladder Strategy: She recommends using a value ladder to offer different tiers of services, allowing clients to choose based on their current needs and financial position. This keeps the focus on providing value without overwhelming the customer with too many options.
Networking for Introverts: Inga, an introvert herself, encourages introverts to network by focusing on shared interests rather than forced conversations. She advises preparation and giving oneself time to recharge after social interactions.
The Survey Tool: She introduced the idea of using a survey as an “icebreaker” to learn more about prospects without relying on small talk. This also allows entrepreneurs to tailor their services to the specific needs of their audience.
Maintaining Client Relationships: Inga emphasized the importance of nurturing long-term relationships with clients, especially in industries where repeat sales are infrequent. She suggested using personal touches like remembering anniversaries and offering post-sale support or services.
Building Trust: Trust is a cornerstone of her sales philosophy, where she works to earn it over time rather than rushing into a sale. The process involves allowing potential clients to get to know her as a person, not just a seller.
Links
Website ingafay.com
Website – https://ingafay.com
Linkedin – https://www.linkedin.com/in/ingafay/
Youtube – https://youtube.com/@ingafayunplugged
Facebook – https://www.facebook.com/ingafayunplugged
Instagram – https://www.instagram.com/ingafaisoncavitt
Offer
Free Survey Guide: Inga offers a free guide on her website that walks users through creating a survey to help entrepreneurs connect with their target audience. The guide provides tips on how to structure a survey to filter rather than convince potential clients.
DIY Course: In addition to the free guide, Inga offers a DIY course that helps entrepreneurs create a survey in less than an hour. This course is designed to cut down the learning curve and assist in building authentic connections quickly.
Where to Access: All of her offers and resources, including the survey guide and DIY course, are available on her website at ingafay.com.
She encourages listeners to use these tools to meet their desired clients and to filter rather than push for a sale, aligning with her authenticity-driven approach to business.
Meet Inga
Inga Faison-Cavitt, AKA Ingafay, is an Authenticity Strategist. She left her engineering career to follow her entrepreneurial spirit and now pursues her dream life full of faith, family, freedom, flexibility, and fitness. She enjoys empowering women to live their best life and helps women become top earners by using authentic lead generation and sales strategies that treat people like humans and not numbers.
