Learn actionable steps to craft a winning B2B marketing strategy! Callum Armstrong shares his journey from founding startups to coaching businesses on marketing with empathy. Discover how relationships, strategy, and execution can transform your growth!
#B2BMarketing #Entrepreneurship #EmpathyInBusiness
Key Notes
- Building a successful marketing strategy starts with understanding your audience and their pain points.
- Fulfillment and sales foundations should precede marketing efforts.
- Focus on relationship-building as a core growth strategy.
- Empathy-driven marketing creates long-term customer relationships.
- Avoid premature investment in marketing without first solidifying business processes and value propositions.
Links
- www.pasteandpublish.com
- Personal LinkedIn: www.linkedin.com/in/callum-armstrong
- P&P’s LinkedIn: www.linkedin.com/company/71003381
- P&P’s Facebook: www.facebook.com/pasteandpublish
- P&P’s Instagram: www.instagram.com/pasteandpublish
Offer
Callum provides marketing coaching and consulting services for B2B service-based businesses. He offers an initial consultation and provides various ways to work together. He also shares a free Customer Interview Toolkit to help businesses understand customer needs.
Meet Callum
Callum Armstrong is a marketing coach and social entrepreneur. Over the last 6+ years, he has
developed a content marketing agency, coached clients, and started, built and exited a handful of
companies. In his current role, he helps B2B service businesses get results from their marketing that
stand the test of time. He also runs Conservation Amplified, a charity that uses content to share the
stories of people helping the environment.
