If your company has a Google Business profile, there are a few things you can do to boost your listing to the top of search rankings.
The best part is there is no cost to have a profile, or to add posts to gain exposure. Adding information to your profile gives your customers additional details about your company, yourself, and can be used as a recruiting tool.
You may want to include updates, photos, reviews, events, offers, and FAQs. It is recommended that you use high-quality pictures and keep your posts short, around 150-300 characters at most.
It is very important to use keywords as well. Be sure to proofread before posting to limit errors. Unlike social media platforms, it is also crucial that you avoid using hashtags as they won’t help you rank higher with Google.
Overall, remember to have a business mindset as you are posting. Google wants their business profiles to remain 100% business focused. If content appears to be off-topic, Google will remove the content.
How often should you share content? At minimum, it is recommended that you post at least once every seven days, but a few times a week is ideal. Google does tend to favor those businesses that use their products more frequently.
If you do not have any content to post on your business profile, don’t worry. Google has an option called Marketing Kit assets which includes free posters, stickers, social posts, and more. All you must do is enter your business’ name and the program will create options for you to use.
Google Business Profiles are generally a resource that goes unused by many entrepreneurs. This is a free tool that you can use to increase brand awareness, generate leads, as well boost your Google ranking.
