Unlock the secrets of boosting sales using brain science with James I. Bond on this week’s Biz Help For You podcast episode! Dive into fascinating insights on the power of trigger words, emotional selling, and persuasive language that has truly transformed businesses. Learn from real success stories, like how a simple name change led to a company selling for $500 million, and gain practical tips to stand out in a crowded market. With James’s expertise in persuasive communication and his book, Brain Glue, discover how you can captivate your audience, trigger emotional responses, and enhance your sales strategy. Join us and revolutionize your approach to marketing and sales with these game-changing techniques. Don’t miss out on this insightful discussion – your business success awaits!   

Key Notes 

  • Master the power of persuasion to boost sales.   
  • Discover the trigger words for marketing success.   
  • Learn the importance of using persuasive language in business.   
  • Uncover effective branding and advertising strategies.   
  • Embrace the role of passion in selling. 




The book is available on Amazon and major retailers:  

Meet James 

James I. Bond is one of America’s leading behavioral management specialists, and author of the award-winning book, BRAIN GLUE – How Selling Becomes Much Easier By Making Your Ideas “Sticky.” Publishers Weekly has declared it a finalist as THE BEST BUSINESS BOOK of the YEAR, with a TED talk on the power of BRAIN GLUE coming out shortly.  
For thirteen years he ran one of Southern California’s leading behavioral management firms, working with a who’s who of American business. Early in his career, he ran an advertising agency in Montreal, working with Fortune 500 and smaller companies 

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