Hiring in 2025 comes with new challenges, and staying competitive means taking a strategic approach. A recent survey of over 1,700 hiring managers highlights some of the biggest obstacles in attracting top talent, from rising salary expectations to finding the right candidates.
One of the biggest concerns is compensation. Nearly half of hiring managers say meeting salary demands is becoming more difficult, making it essential to align pay with industry standards. At the same time, finding skilled candidates isn’t getting any easier. More than 40% of hiring managers struggle to source talent with the right expertise, and as industries evolve, adaptability is becoming just as important as experience.
A slow hiring process can also lead to missed opportunities. Almost 40%t of hiring managers say they’ve lost top candidates to competitors because of delays. A protracted decision-making process doesn’t just mean losing talent—it also increases workloads and turnover.
Company culture plays a big role in hiring decisions, with more than 40% of hiring managers struggling to find candidates who align with their workplace values. Beyond salary, job seekers are looking for flexibility, professional growth, and work-life balance.
While these challenges make hiring more competitive, smaller businesses have an advantage. Quicker decision-making, fewer hiring roadblocks, and a more personal approach to recruiting can help attract top candidates. Focusing on what sets your workplace apart—whether it’s career development, flexibility, or a strong company culture—can make a difference.
Speeding up the hiring process is another way to stay ahead. Reducing unnecessary interview rounds and making timely decisions can help secure the best candidates before they accept another offer. It may also be worth rethinking hiring criteria. If a candidate shows potential but lacks certain qualifications, investing in training and upskilling could be a smarter approach than holding out for the perfect fit. Contract workers can also help bridge short-term skill gaps.
Working with a recruiter who specializes in your industry might also be an option. A strong recruiting partner can help connect you with the right talent, market your company effectively, and streamline the hiring process.
The hiring landscape is always shifting, but adapting to these challenges can give you a competitive edge. A focus on efficiency, flexibility, and a strong employer brand can help attract and retain the right people—even in a competitive job market.
