Let me tell you about my insightful guest today – Robert Brill, CEO of Brill Media, an award-winning media buying agency specializing in precision advertising. With over 20 years of experience, Robert is not only a Forbes Business Council member but also provides marketing insights to other major publications. In our casual conversation, Robert shares key takeaways for small business owners on effectively growing through marketing. He emphasizes having the right messaging before spending money to amplify reach. We discuss how to achieve product-market fit by understanding target audience problems. Robert also advises on major advertising platforms like Google, Meta, LinkedIn, and TikTok. He explains how brand awareness campaigns, while not directly sales-driven, increase conversion rates long-term. Overall, Robert provides a wealth of practical tips for entrepreneurs to make better marketing decisions. I encourage you to listen to Robert’s expertise in precision advertising and their success in growing a media agency. Let me know your key takeaways in the comments!
Key Notes
- Mastering Effective Media Buying: Learn how to maximize your advertising budget and reach your target audience with precision.
- Uncovering the Power of Product Market Fit: Discover the key to creating advertising campaigns that resonate with your ideal customers.
- Unlocking LinkedIn for B2B Advertising Success: Tap into the potential of LinkedIn to connect with decision-makers and drive business growth.
- Embracing Creative Testing for Digital Ads: Explore a proven framework to optimize your digital ad creatives and boost engagement.
- Navigating the Differences Between Marketing and Advertising: Gain insights into leveraging both disciplines to fuel entrepreneurial success.
Links
- https://brillmedia.co/media-planning-and-buying
- http://twitter.com/brill_media
- http://instagram.com/brill_media
- https://www.linkedin.com/in/robertbrill/
- https://www.facebook.com/BrillMediaUS/
- https://www.tiktok.com/@brill_media
- https://brillmedia.co/creative-testing/
- https://brillmedia.co/how-to-find-an-advertising-agency/
Offer
For businesses spending under $3,000 per month in advertising, we’ll run their campaigns, develop ads, and provide live campaign dashboards for $500 / month.
Meet Robert
Robert Brill is the CEO of Brill Media, a media buying agency that focuses on precision advertising for business growth. The company has been honored 10 times across Inc 5000 and Financial Times 500. Robert Brill is a member of the Forbes Business Council and Fast Company Executive Board where he writes about improving user experience, business growth strategies, data targeting, local advertising and white-label media buying. Additionally, he speaks about advertising, marketing, AI, and entrepreneurship to business owners across the country.
Robert is a proud father, husband, dog father, Dodgers fan, and newly minted Intermiami soccer fan.
