I recently had the pleasure of chatting with Michele DeFilippo, an author services expert who shared invaluable insights into creating effective lead magnets. As the owner of Eleven Six Design, Michele helps authors transform their manuscripts into aesthetically pleasing, marketable books. But she also understands the power of lead magnets for attracting new business. In our conversation, Michele revealed her own lead magnet success story. By compiling some of her best blog posts into an ebook, she generated countless new client leads! She also offered tips for developing your own lead magnet, like answering common questions prospects have and presenting your unique value. The goal is to provide something helpful, not just a sales pitch. I’d love to hear your thoughts and experiences with lead magnets in the comments! And if you want to learn more, be sure to check out the full interview. Michele even shares an exclusive bonus tip on how authors can use lead magnets to boost book sales. Hope this gives you some ideas for attracting more leads and delighting readers. Wishing you success! 

Key Notes 

  • Create Irresistible Lead Magnets to Skyrocket Your Book Sales  
  •  Turn Your Blog Posts into Compelling Marketing Booklets for Maximum Impact  
  •  Craft Engaging Lead Magnets Tailored to Boost Your Author Services  
  •  Master the Art of Converting Leads into Raving Fans and Book Buyers  
  •  Elevate Your Book Promotion with Powerful Lead Magnets that Drive Results 

Meet Michele 

Michele DeFilippo, the proprietor of 1106 Design, operates an author services company committed to empowering authors throughout the entire book production process. By providing comprehensive services without compromising authors’ vision, rights, or royalties, DeFilippo ensures a seamless journey from manuscript to market. With a focus on project management, authors experience a professional-level service that transforms their manuscripts into aesthetically pleasing and marketable books, fostering a sense of pride in their work. You can glean insights into customer-centric services and effective project management from Michele DeFilippo’s approach to the author services industry.   

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