Looking to build a thriving business that stands the test of time? Discover how The Peach Stand’s unique model turned a roadside venture into a blueprint for success. Tune in to learn the strategies that can fuel your entrepreneurial journey! #Entrepreneurship #BusinessSuccess #PeachStandModel #SmallBusinessGrowth #BusinessStrategy #NextStopSuccess #EntrepreneurLife #BizHelp #StartupTips #BusinessInspiration
Key Notes
- Entrepreneurial Transition: Shannon transitioned from a journalism and marketing career into the world of roadside pop-up shops after personal challenges, looking for a flexible, family-oriented business model.
- Peach Stand Business Blueprint: She developed a scalable business blueprint for roadside stands that is flexible and can be replicated by others. It can work for both small-scale (single stand) and large-scale (multiple stands) operations.
- Low Entry Barrier: The Peach Stand model is a low-risk, high-reward venture. It requires minimal startup capital, making it accessible to individuals without prior entrepreneurial experience. The low risk allows for learning on the job.
- Impulse-Driven Sales: About 80% of the sales in roadside stands come from impulse buyers, reducing the need for extensive advertising or social media presence. The right location and visibility play a significant role in driving traffic.
- Inventory Management and Cash Flow: Effective inventory management, especially with perishable goods, is crucial. Starting small and selling out is a strategy Shannon advocates for, as it creates scarcity and demand.
- Building Authority and Experience: Shannon emphasizes the importance of being perceived as an authority in your product niche, creating customer loyalty by offering a nostalgic and personalized experience.
- Expansion and Online Sales: Over time, Shannon expanded the business to include online ordering, shipping, and delivery, increasing her customer base beyond local, in-person sales.
- Peach Calculator Tool: Shannon introduced a helpful tool called the “Peach Calculator,” which allows entrepreneurs to calculate the number of stands, hours, and days needed to meet their income goals based on desired profit.
Links
Facebook profile: https://www.facebook.com/shannonrhouchin
Facebook page: https://www.facebook.com/RoadsideRepublic
Facebook group: https://www.facebook.com/groups/roadsideroyalty/
Tiktok: https://www.tiktok.com/@roadside_republic
Instagram: https://www.instagram.com/roadsiderepublic/
Pinterest: https://www.pinterest.com/shannonftworth
LinkedIn: https://www.linkedin.com/in/shannon-houchin-4289303b/
Offer
Shannon offers a 50% discount on the Roadside Republic Academy course, which teaches individuals how to start and run their own roadside pop-up shop, farm stand, or produce stand. The course includes resources like cash flow worksheets, inventory forecasting tools, and a “Peach Calculator” to help entrepreneurs estimate how many stands or days they need to work to achieve their desired profit.
Discount Code: Peachz2024
Website: roadsiderepublic.com
Meet Shannon
Shannon Houchin. Award winning journalist and published author turned copywriter and marketer. After 20 years of marketing agency work, she went into business with her son, Finn, and together they own Roadside Republic, a roadside pop up shop business that sells peaches. Shannon developed a highly replicable and profitable business blueprint for families seeking to reclaim their schedules and income. With the Roadside Republic Academy, entrepreneurs with no experience can learn how to open and operate a highly profitable roadside pop up shop.
