Are you a small business owner thinking about your future? Join us in this episode as we dive into the incredible journey of Eric Grafstrom, a pioneer in webcasting and founder of ExitGuide. Learn how Eric’s early entrepreneurial spirit led him to revolutionize the business exit process. Discover essential tips on preparing your business for a successful exit, and why it’s never too early to start planning. Don’t miss out on this insightful conversation packed with expert advice to ensure your business thrives even when you’re ready to move on. 

Key Notes 

  • Eric’s entrepreneurial journey began in college, selling T-shirts door to door. 
  • He transitioned to the tech industry and was involved in the growth of 
  • Eric emphasizes the importance of early exit planning for business owners. 
  • He discusses the challenge of owner dependency, especially in service-based businesses. 
  • ExitGuide offers tools for market-based valuations and personalized exit plans. 
  • Flexibility in exit planning is crucial to adapt to changing circumstances. 


offer listeners a 20% discount on their first coaching session. These sell for $299 an hour 

Meet Eric 

Eric was one of the first to sell webcasting to people who did not have sound cards and speakers for their computers ( He moved from Dallas to London after Yahoo! acquisition working across Europe and eventually landed with Yahoo! in Silicon Valley.  
He spent 17 years in Silicon Valley working with dozens of venture backed startups as VP of BD, operating roles, and several turns as COO and CEO.  
Eric founded ExitGuide to democratize the process of exiting a business for tens of millions of small, main street business owners.   

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