This past Saturday was what’s been named “Small Business Saturday” which is the Saturday following Thanksgiving in the United States. The day is meant to encourage shoppers to purchase from small businesses rather than large corporations, especially in regard to holiday purchases. It came about due to Black Friday and Cyber Monday which are generally associated with buying from large businesses such as Toys R Us, Best Buy, and Walmart.
Small Business Saturday began in 2010 when American Express registered the URL and trademark associated with the term. The tag line “Shop Small” began to be used to encourage consumers to purchase from small local business owners to support their local economies.
Were you aware of this special shopping day and did you participate? If so, great! If not, it’s not too late. Although I think it’s great that attention has been brought to the concept of shopping at small local businesses on Small Business Saturday, I want to encourage you to support your local entrepreneurs throughout the year. These business owners are striving to make a difference for themselves and others in their communities.
I know it’s so tempting to shop the large stores because of the discounts, but check out local craft boutiques for unique gift items to give that are handmade here in the United States. The quality is usually much better than items purchased from large stores which often have items manufactured overseas. Visit Mom & Pop restaurants in your city, especially if you haven’t eaten there before. Check out local retailers and see what items they have available for purchase. They may cost a bit more than items available at the large stores, but the impact you’ll make by supporting your local business is so appreciated!
