Confused by Instagram? Wondering what to post that drives results? In this episode, Valentina Escobar-Gonzalez, award-winning social media strategist, shares simple yet powerful tactics for creating connections, building engagement, and maximizing visibility using Instagram and LinkedIn.
#SocialMediaMarketing #InstagramTips #LinkedInStrategy #ValentinaEscobarGonzalez #MarketingForEntrepreneurs #BizHelpForYou #AuthenticBranding #SmallBizGrowth

Key Notes
- Instagram is a tool for storytelling, personality, and human connection—don’t treat it like LinkedIn.
- Stories get more engagement than feed posts; use geotags and hashtags for more visibility.
- Post behind-the-scenes and personal moments (like baking!) to build connection.
- Use Instagram Insights to learn what your audience responds to.
- Turn on notifications for MVP clients to stay engaged.
- Evergreen + trending content is the ideal mix.
- Be authentic and consistent, not perfect.
Links
beyond-engagement.com
https://www.instagram.com/valentinaeg
https://www.facebook.com/BeyondEngagement
https://www.linkedin.com/in/equinevalentina
Offer
- Free Resource: Instagram checklist
- Website: https://www.beyond-engagement.com
Meet Valentina
Seasoned Marketer & Educator | Co-Author of
‘The Most Amazing Marketing Book Ever’ |
Speaker | Award-Winning Social Media Strategist |
Featured in National Podcasts