The New Chameleons Unlock Marketings Old Cages to Profit from Disruption with Michael Solomon

🦎 Are you ready to unlock the cages and understand “the new chameleons” in marketing? Join me in an eye-opening discussion with Michael Solomon as we explore the shifts in consumer behavior and how marketers can thrive in the face of disruption. 🌐 From breaking free from old marketing categories to adapting to the dynamic nature of today’s consumers, this conversation is your guide to staying ahead of the curve. Tune in and discover the keys to profiting from disruption in the ever-evolving marketplace! 💡💼

Key Notes

• How you can reach today’s consumers, who plug into a “hive mind” that tells them what to buy?
• Why the debate about “offline versus online” marketing strategies is useless?
• How to market with rather than market to your customers.
• Why the boundary between our bodies and machines no longer exists?
• Why do your customers rely upon your brands to tell them who they are?
• How to develop new killer products and services by unlocking your industry’s cages.

Links

• Website www.michaelsolomon.com
• https://www.linkedin.com/in/michaelsolomon/

Offer

Michael offers a 20% discount to listeners on my new book.
https://www.amazon.com/New-Chameleons-Connect-Consumers-Categorization-ebook/dp/B08PQ2B8XH/ref=sr_1_1?crid=2UXHDNTMOICL0&dchild=1&keywords=solomon+chameleons&qid=1634931602&sprefix=solomon+cham%2Caps%2C205&sr=8-1

Meet Michael

Michael Solomon’s mantra is: We don’t buy products because of what they do. We buy them because of what they mean. He advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), sports (Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America, and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek, and Time. Michael is a Contributor at Forbes.com, where he writes about issues related to consumer behavior, marketing, and retailing. Michael’s latest book is The New Chameleons: How to Connect with Consumers Who Defy Categorization (Kogan Page, 2021).