Over 90 billion small businesses across the world use Facebook to connect with their clients. Facebook has been found to be a great social media platform that businesses can use for marketing and as a service tool. 

Startups and established businesses can use the platform to create business pages, run regular ads to attract new customers, and to upload multiple posts to their communities. The success of business owners using Facebook widely depends on how they are using the resource. 

According to Gene Marks with the Small Biz Ahead podcast, to be successful users must know their audience, commit the right amount of time and resources to their page, and be genuine while online. 

Understand Your Demographic

The first step to being successful on Facebook is to understand your demographic. It’s important to know who you are talking to so that you can create content that speaks directly to them. It is important to remember that you are competing with multiple other social media accounts and platforms, so it can be easy for your audience to get distracted. 

Attract Customers

Once you know who your audience is, you need to find ways to attract those customers. You can do this by simply regularly posting updates on your company’s Facebook page. Besides your own business page, you can also be active in group pages that are related to your business. 

For example, if you own a yoga studio, besides having a business page you may also post content in physical fitness groups to attract individuals to your studio. You could also start your own group if there are not many Facebook groups available that are related to your business. This is a great way to start a community online and to build relationships with potential new customers. 

Devote Resources

If you are running a business page as well as a group, it is important that you are spending a good amount of resources devoted to Facebook. Generally, for you to do well on Facebook, you may need to have some assisting with your social media. 

This individual would be responsible for crafting content, scheduling posts, moderating conversations online, and answering clients’ questions. This ensures that you have someone who can respond quickly and provide frequent updates regarding your business. 

In order to ensure success, schedule frequent planning sessions to discuss what their intentions are with your business page, promotions, and messaging with customers. Look at how your social media marketing strategy is performing and if any changes may need to be made to those plans. As you are creating your strategy for Facebook, you should keep in mind that engagement is definitely important for your success, but remember that it’s all about quality not quantity. 

As you are creating content for your account, keep in mind that businesses that are genuine, transparent, and legit online, always seem to go a long way compared to their competitors. If you plan on creating a position for social media be sure posts are genuine. If not, customers are not going to engage with you.

Customer engagement is the absolute key to being successful on any platform. Keep in mind that people do not want to be sold, they want to get to know you, your business, and build trust. The more that individuals are able to get to know you and your business, the more likely they will engage with you. 

By following these simple three steps while online, you will be able to build a community and will be able to succeed on the platform. Although many businesses see Facebook as a marketing platform only, it can also be seen as a customer service platform allowing you to engage not only with new people, but also a way for you to keep a close community interested in your business. 


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