As an employer, you have probably noticed that hiring is harder than ever. One troubling workplace trend that is affecting many small businesses is candidate ghosting. 

According to a recent survey conducted by Robert Half, roughly 2300 senior managers in the US or 39% of respondents indicated that it is more common for job applicants to cut off communication compared to two years ago. For those looking to hire for technology, administrative or customer support, the survey found these roles were more likely to report a surge in ghosting with applicants compared to other fields. 

Although there is currently an increase in candidate ghosting, it is possible for employers to put an end to this trend. For example, it was revealed that professionals ghost prospective employers for the following top four reasons: the interview process was poor (33%), the candidate received a different job offer (29%), the job was not what they had expected (23%), or a mandatory return-to-office policy was implemented (16%). 

In order to combat ghosting, employers need to create a seamless hiring process, provide a clear picture of what the role is they are hiring for, provide regular communication to candidates, and create a better organizational culture. 

However, ghosting isn’t the only reason that the hiring process has been more difficult for employers this year. More than half of the employers surveyed (56%) stated they missed a potential candidate because of the following: the applicant wanted more schedule flexibility (40%), the company took too long to make a job offer (35%), or they didn’t meet the applicant’s salary expectations (24%). 

In order to be more successful with your hiring process, always try to exceed candidates’ expectations and do your best to offer flexible work arrangements, provide a competitive pay, and offer perks if you want to pique the interests of potential job seekers. 

Remember that if you find a qualified candidate you are interested in, move quickly and create a seamless interview process for them so that you can extend an offer that they can’t refuse.

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