Today I will be discussing the insights derived from the book “The Future of the Professions: How Technology Will Transform the Work of Human Experts,” authored by Richard and David Susskind in 2015. The authors, with backgrounds in law, technology, and economics, explore the transformation of various professions, including accounting.
I will address five key observations regarding innovation in the accounting profession over the past seven years:
Efficiency: The focus has shifted from efficiency through standardization to broader business transformation. The pandemic has accelerated remote work and technological advancements, requiring firms to reevaluate processes beyond efficiency.
Commitment to the Vision: Early innovation projects often faced reluctance, but a shared vision and total buy-in from partners, managers, and staff are now recognized as essential. Strategic planning and visioning are highlighted as crucial steps often overlooked in the rush toward tactical solutions.
Technology – Fully Operational Systems or Platforms: The evolution from tools and applications to cloud-based platforms is crucial. The article stresses the need for integrated platforms with data integration, workflow, and document management, emphasizing the shift from spreadsheet reliance to real-time reporting.
The Business Model: The traditional effort-based business model is considered obsolete. Factors such as technology, talent, marketing, and sales are recognized as game-changers. Firms are encouraged to have individuals responsible for staying current on technological capabilities and exploring opportunities.
Seeking a Competitive Advantage: The mindset has shifted from merely keeping up with the competition to actively seeking a competitive advantage. Firms are encouraged to define target clients, focus on value addition for the top 20%, and explore innovative services rather than standard, marketable ones.
I encourage readers to adopt a proactive approach: “Think — plan — grow!” It emphasizes that having the right mindset is crucial for developing a competitive advantage, and leaders should aim for a 10-fold improvement rather than settling for 2 fold. Overall, the piece urges accounting professionals to embrace a forward-thinking strategy for sustained success in the rapidly evolving landscape.
Boomer’s Blueprint: Innovation beyond efficiency | Accounting Today
